Mr. Yu has focused exclusively on intellectual property legal practice since 2008. He previously worked at large-scale IP service institutions and served numerous Fortune 500 multinational enterprises, and took charge of group-wide intellectual property management during his tenure at a US-listed company. Mr. Yu specializes in all types of intellectual property litigation covering copyright, trademark, patent, unfair competition, trade secret disputes and other comprehensive dispute resolution matters. Meanwhile, he delivers full-spectrum non-litigation IP legal services for major enterprises, including IP management consulting, IP strategy planning, IP due diligence, commercial negotiation, IP licensing, corporate IP counsel and general corporate legal advisory services. Work Experience: October 17, 2023 – Present: Senior Partner & Secretary of the Party Branch, Wang Jing & GH Law Firm February 2, 2017 – October 16, 2023: Senior Partner, Global Kingway Law Firm February 1, 2015 – February 1, 2017: Manager, Beijing Da'an Intellectual Property Agency Co., Ltd. August 1, 2012 – January 31, 2015: Legal Manager, New Oriental Education & Technology Group

Intellectual property, cultural entertainment and media, internet-related legal services

Deputy Director, Foreign-related Intellectual Property Professional Committee, Guangzhou Lawyers Association
Expert Member, Overseas IP Protection & Assistance Expert Database, Guangzhou Intellectual Property Protection Center
Level 1 Trademark Professional, China Trademark Association Trademark Talent Pool
Expert, Expert Database of Guangzhou Intellectual Property Research Association
Member, 10th Copyright Law Committee, Guangzhou Lawyers Association
Master’s Graduate Practice Supervisor, Jinan University
Off-campus Master Tutor, Guangdong Ocean University
Expert, Guangdong Intellectual Property Protection Association
Inaugural Batch Member of "South China Intellectual Property Lecturers"
Member, Beijing Culture and Entertainment Law Society
Leading Foreign-related Legal Talent, Guangzhou Lawyers Association
Expert, Zhuhai Intellectual Property Talent Expert Database
Included in Guangzhou Foreign-related Lawyer Specialized Field Catalogue (Intellectual Property & Information Security)
Council Member, Guangdong Knowledge Economy Development Promotion Association
Member, International Association for the Protection of Intellectual Property (AIPPI)

Litigation Cases:
1. Provided IP litigation services for multiple leading electronic product enterprises;
2. Handled trademark and unfair competition litigation for a top home furnishing group;
3. Represented a well-known Italian leather goods brand in trademark litigation;
4. Delivered copyright protection litigation services for a leading film and entertainment enterprise;
5. Provided IP and unfair competition litigation protection for multiple internet game companies;
6. Represented a Foshan apparel enterprise in trademark infringement dispute; the second-instance judgment eliminated millions of compensation liabilities for the client;
7. Successfully represented a national well-known chain catering brand in interior decoration unfair competition litigation;
8. Represented a Beijing internet company in an unfair competition case selected as one of the Top 10 IP Trial Cases of Guangxi Courts (2022);
9. Represented a renowned education and training institution in an unfair competition dispute designated as a typical case of a Guangzhou district court (2018–2022).

Non-litigation Projects:
1. Established a complete IP management system for a Beijing internet enterprise;
2. Developed standardized IP management rules for a Beijing listed company;
3. Represented a leading Beijing internet group in anti-unfair competition actions against bundled control software; the case was listed as a 2021 Guangdong Provincial Market Regulation Bureau Anti-Unfair Competition Guidance Case and a 2023 State Administration for Market Regulation National Typical Internet Unfair Competition Case;
4. Handled trademark and unfair competition administrative complaints for a large Beijing internet enterprise, selected as a 2021 Guangdong Market Regulation Internet Unfair Competition Typical Case;
5. Provided full-set IP compliance services for a large state-owned enterprise based in Guangzhou.

Comprehensive Service Projects:
1. Served as annual legal counsel for a US-listed edtech group;
2. Delivered full-cycle IP protection services for a leading internet enterprise;
3. Provided IP and comprehensive legal services for a top Taiwan artist and his music company;
4. Represented a Beijing listed internet company in cross-provincial brand anti-infringement special campaigns with remarkable results;
5. Offered comprehensive IP protection solutions for multiple internationally renowned automotive brands;
6. Provided full IP legal protection for global printing consumables enterprises;
7. Delivered e-commerce platform IP protection services for a Fortune 500 pharmaceutical enterprise.

1. Listed on IPRDaily 2024 China Top 50 Elite IP Lawyers Under 50
2. Shortlisted for ALB China Regional Intellectual Property Lawyer Award 2024 (South & Central China)
3. Included in LEGALBAND 2024 Client’s First Choice: Top 15 Intellectual Property Lawyers
4. Listed in LegalOne 2024 Top 15 Client-Trusted Intellectual Property Lawyers
5. Time-honored brand licensing and cooperation special project selected as 2023 Recommended Learning Case by Guangdong Intellectual Property Protection Association
6. False advertising dispute case (Beijing A Consulting Co., Ltd. & Guangzhou Branch v. Xie & Guangzhou B Consulting Co., Ltd.) selected as 2023 Recommended Learning Case by Guangdong Intellectual Property Protection Association
7. Trademark infringement dispute representing Beijing D Information Service Co., Ltd. and Beijing D Technology Co., Ltd. selected as 2023 Recommended Learning Case by Guangdong Intellectual Property Protection Association
8. Led team to win the title of Excellent IP Litigation Work Team awarded by Guangdong Knowledge Economy Development Promotion Association for three consecutive years (2021–2023)
9. Shortlisted for ALB South & Central China Young Lawyer Award
10. Trademark non-infringement dispute for a Guangdong catering enterprise selected as 2022 Typical Case of Guangdong Intellectual Property Protection Association and awarded Guangzhou Lawyers Association Business Achievement Award
11. Unfair competition case representing a Beijing internet company listed as 2022 Recommended Learning Case by Guangdong Intellectual Property Protection Association
12. Copyright infringement litigation against a local TV station on behalf of a leading Beijing film and television enterprise selected as one of China Court 50 Typical IP Cases (2020) and awarded Guangzhou Lawyers Association Business Achievement Award
13. Copyright infringement dispute representing a famous Shanghai film studio against an internet company selected as 2019 Lingnan IP Litigation Typical Case
14. Member of the 2022 Outstanding District Lawyer Working Committee, Guangzhou Lawyers Association