LMr. Yu has been practicing law and focusing on intellectual property since 2008. He has worked for large intellectual property service organizations and served many multinational Fortune 500 companies, and was responsible for group intellectual property management during his tenure at a U.S. listed company. Mr. Yu specializes in intellectual property litigation and provides a wide range of dispute resolution services, including copyright, trademark, patent, unfair competition, trade secrets, etc. He also provides non-litigation services for a number of large-scale enterprises, including intellectual property management consulting, intellectual property strategy planning, intellectual property due diligence, commercial negotiation, intellectual property authorization, enterprise intellectual property consulting, and corporate legal counseling, etc.

Intellectual property, cultural entertainment media, Internet

October 17, 2023 - Present: Senior Partner,Wang Jing & GH Law Firm
February 2, 2017 - October 16, 2023: Senior Partner, Global Kingway Law Firm
February 1, 2015 - February 1, 2017: Manager, Beijing Da'an Intellectual Property Agency Co., Ltd.
August 1, 2012 - January 31, 2015: Legal Manager, New Oriental Education & Technology Group

Litigation:
Provided intellectual property rights litigation services for a number of head well-known electronic product companies;
Provided trademark and unfair competition litigation services for a head home furnishings group;
Provided trademark litigation services for a well-known Italian purse brand;
Provided copyright protection litigation services for a headline film and entertainment company;
Provided intellectual property and unfair competition litigation protection services for a number of Internet game companies;
Represented a Foshan clothing company in a trademark infringement dispute, and the second instance judgment exempted the parties from millions of compensation;Represented a famous national chain restaurant in a successful litigation against unfair competition involving the interior decoration;
Representing an Internet company in Beijing in an unfair competition dispute case which was selected as one of the "Top 10 Intellectual Property Trial Cases of Guangxi Court in 2022";
Representing a well-known education and training institution in an unfair competition dispute case which was selected as a typical case of a district court in Guangzhou in 2018-2022.
Non-litigation:
Setting up an intellectual property management system for an Internet company in Beijing;
Developed an intellectual property management system for a listed company in Beijing;
Representing a head Internet company in Beijing to combat unfair competition involving group control software which was selected as one of the "Guiding Cases of Anti-Unfair Competition Law Enforcement of Guangdong Provincial Market Supervision Administration" in 2021, and was selected as one of the Typical Cases of Unfair Competition on the Internet by the General Administration of Market Supervision in 2023;
Representing a large Internet company in Beijing in a trademark and unfair competition administrative complaint case which was selected as one of the "2021 Typical Cases of Unfair Competition in Guangdong Market Supervision and Administration Network";
Provide intellectual property compliance services for a large state-owned enterprise in Guangzhou.
General Project:
Provided year-round legal counseling services to a U.S.-listed education technology group;
Provided comprehensive IP protection services for a head Internet company;Provided intellectual property and related legal services to a famous top artist and his music company in Taiwan, China;
Acting as an agent of a listed Internet company in Beijing to carry out a special campaign against brand infringement in many provinces across the country and achieved good results;
Provided comprehensive intellectual property protection services for a number of internationally recognized automotive companies;
Provided comprehensive intellectual property protection services for a number of internationally recognized printing consumables companies;
Provide intellectual property rights protection services on e-commerce platforms for a top 500 pharmaceutical company.

Member of the Tenth Copyright Law Committee of Guangzhou Law Association;
Graduate Practice Advisor for Master Degree at Jinan University;
Extramural Academic Advisor for Master Degree Students of Guangdong Ocean University;
Expert of Guangdong Intellectual Property Protection Association;
First batch of "South China Intellectual Property Lecturers" members;
Member of Beijing Culture and Entertainment Law Society;
Leading talent in foreign-related law of the Guangzhou Bar Association;
Expert in the Zhuhai Intellectual Property Talent Expert Database;
Selected into the Catalogue of Specialized Areas of Guangzhou Foreign-related Lawyers (Intellectual Property and Information Security);
Council Member of Guangdong Knowledge Economy Development Promotion Association;
Member of the International Association for the Protection of Intellectual Property (AIPPI).

Shortlisted for the "2024 ALB China Regional Intellectual Property Lawyer Awards: South & Central China";
Listed in the "2024 LEGALBAND Client's First Choice: Top 15 Intellectual Property Lawyers";
Listed in the "2024 LegalOne Top 15 Client-trusted Intellectual Property Lawyers";
The special project on handling the authorization and cooperation of a certain time-honored Chinese brand was selected as a "Recommended Learning Case by Guangdong Intellectual Property Protection Association in 2023";
The case, Beijing A Consulting Co., Ltd. & its Guangzhou Branch v.s. Xie & Guangzhou B Consulting Co., Ltd. for false advertising disputes, was selected as one of "Recommended Learning Cases by Guangdong Intellectual Property Protection Association in 2023";
The case of representing Beijing D Information Service Co., Ltd. And Beijing D Technology Co., Ltd. for trademark infringement disputes was selected as one of "Recommended Learning Cases by Guangdong Intellectual Property Protection Association in 2023".
Team Yu was recognized by the Guangdong Knowledge Economy Development Association as the "Outstanding Team in Intellectual Property Litigation" for three consecutive years from 2021 to 2023;
Shortlisted for the "ALB (Asian Legal Business) Young Lawyer Award for South and Central China";
Represented a Guangdong catering enterprise in a dispute over trademark non-infringement, which was selected as one of the "Typical Cases of Guangdong Intellectual Property Protection Association in 2022" and won the "Business Achievement Award" of the Guangzhou Lawyers Association;
Representing an Internet company in Beijing in an unfair competition case selected as one of the "2022 Recommended Learning Cases of Guangdong Intellectual Property Protection Association";
Representing a leading film and entertainment company in Beijing against a local TV station in a trademark infringement dispute, which was selected as one of the "50 Typical Intellectual Property Cases of Chinese Courts in 2020" and won the "Business Achievement Award" of the Guangzhou Lawyers Association;
Representing a famous movie studio in Shanghai against an Internet company in a dispute over copyright infringement,which was selected as one of the "Typical Cases of Lingnan Intellectual Property Litigation in 2019";
Member of the 2022 Outstanding District Lawyer Working Committee of Guangzhou Lawyers Association.