Mr. Zeng Lei currently serves as Senior Advisor at Guangdong Guangyue (Shenzhen) Law Firm, with over 20 years of comprehensive legal practice experience. He previously held in-house legal positions at Otis Elevator China, NetEase and AIA Guangdong Branch. He joined Tencent’s legal team in 2010 and stayed for nearly 14 years, successively serving as Director of the Platform and Content Legal Center and Director of the Compliance Strategy Center, with the professional title of Level 12 Legal Expert. From scratch, Mr. Zeng built Tencent’s legal compliance team covering platform and content businesses, delivering precise and reliable compliance solutions for major, complex legal issues arising amid Tencent’s business expansion and providing consistent high-efficiency, high-quality legal support. Mr. Zeng boasts profound practical experience in the pan-entertainment and media sectors. Over his 14-year tenure at Tencent, he delivered full-cycle legal services for Tencent Video, covering copyright procurement, investment, production, distribution and IP derivative operation of numerous film, television and variety show projects. His practice also extends to sports events, large-scale commercial performances, online live streaming and talent artist management. His service scope includes contract drafting and review, business negotiation support, compliance opinion issuance and public crisis handling, with the total transaction value of all involved projects exceeding RMB 100 billion. In the field of internet platform compliance governance, Mr. Zeng led the construction of Tencent Group’s unified copyright management system. He designed comprehensive compliance solutions for Tencent Video and QQ, covering data privacy compliance for APPs, SDKs and mini-programs. He also formulated internal compliance frameworks for data privacy and antitrust regulation, and provided full-set compliance legal services for all business modules of Tencent Cloud. He maintains deep expertise in internet & digital intellectual property, data privacy compliance, antitrust & anti-unfair competition and enterprise-wide corporate compliance, with mature practical capabilities to resolve all types of major and complicated legal risks.

Internet and digital intellectual property; Pan-entertainment legal services; Data compliance and governance; Antitrust and anti-unfair competition; Corporate compliance management

Full-Spectrum Pan-Entertainment & Media Legal Projects:
1. Representative Film & Television Works: Ruyi's Royal Love in the Palace, Candle in the Tomb Series, The Untamed, Joy of Life, Crime Crackdown, Goodbye Mr. Loser, Monster Hunt, Forever Young, Once Upon a Bite Series.
2. Representative Variety Shows: The Voice of China, Produce 101, Heart Signal, Thirteen Invitations.
3. Sports Event Cooperation: Secured exclusive broadcast rights cooperation with CCTV for three consecutive Olympic Games starting from 2012; Completed sponsorship and naming right cooperation with the Chinese Olympic Committee.

Representative Internet Platform Compliance Governance Work:
Data Compliance Governance:
1. Led full-process data compliance governance for core platform products including Tencent Video, Tencent News and QQ, covering product data compliance review, customized compliance solution design and regulatory inspection response.
2. Directed data compliance system construction for Tencent Cloud and auxiliary products such as SDKs and mini-programs.

Antitrust & Anti-Unfair Competition Compliance:
1. Established internal antitrust compliance governance mechanisms for Tencent Video and QQ.
2. Conducted antitrust and anti-unfair competition compliance review, formulated targeted compliance solutions and coordinated external regulatory supervision responses.

Long-Term Special Legal Advisory Projects for External Clients:
1. Provided daily legal consultation and special compliance legal services for a leading domestic listed live streaming enterprise.
2. Delivered full labor compliance system construction project for a domestic listed game company.
3. Designed internal management and employee reward & discipline compliance systems for a leading domestic listed e-cigarette enterprise.
4. Provided daily legal consultation and special compliance legal services for a leading domestic cloud computing technology enterprise.